Influencer Marketing is the New Black
Nearly three-quarters of millennials are using ad-blocking software. Businesses are trusting digital personalities to tout their products as a result.
Pictures, Posts and Purchases: Marketing on Instagram
It’s projected that 71 percent of businesses will have an Instagram account by the end of this year. Why? Brands are starting to follow their audiences.
Who is She? The Diversity of Female Consumers
Some marketers slap pink on a product and term it “marketing to women.” Advertisers should know not all female consumers are the same. We breakdown audiences.
What’s Next in Social Media for Marketing?
Laura Mansfield examines the current times of marketing. She reflects on the state of social media – where we’ve been and where we’re going.
Go Girl Designs Drives Sales Through Influencer Marketing Campaign
Fletcher’s client Go Girl Designs saw a blast in sales through social media campaigns and influencer marketing. Bloggers and social media engaged the audience.
Movement Continues for Gender Equality
Executive VP Laura Mansfield explores the progress of gender equality and how that relates to the professional world.
Heartstrings and Headlines- This Year’s Super Bowl Ads
Was the 2017 class of Super Bowl ads full of commercials or politics? Senior Account Executive Chris Martin dissects the good, the bad and the ugly of the ads.
2017: The Year of Snapchat Marketing
Snapchat is a huge social media platform that businesses are taking advantage of. Here are ways you can use Snapchat to bring attention to your company.
Women Who “Won Marketing” in 2016
2016 was a year dominated by powerful women. Marketing is a huge reason women have risen to the forefront of the year.
Ring in the New Year With Five Social Media Resolutions
Ring in the New Year with the resolution to revamp your social media fingerprint. Executive VP Laura Mansfield has tips to showcase “your best you” online.