How to Make Your Content 300% More Effective While Also Saving Time
As a marketer, creating new content consistently can be a daunting, time-consuming task.
Why Personal Branding is Important for Every Working Adult
Someone will Google you in your life — whether it is a friend, customer or employer. What information is available about you online?
How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data
Building credibility through thought leadership and third-party endorsement is critical within the B2B space. This article explores that very strategy.
5 Ways PR Wins at Generating B2B Sales
B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy.
PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software
Agency decision-makers . . . beware of Meltwater!
This cautionary tale may save you thousands of dollars and keep you from making a time-draining mistake.
“The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic
As we continue to look at what the media is calling, “The Big Quit,” I thought I’d share my story of the “The Little Quit,” we had at my PR firm.
The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention
In the wake of the Kate Spade tragedy, Kelly Fletcher shares her insight on the importance of mental and physical health.
#PressforProgress- International Women’s Day 2018
At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture
Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR
Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR
It’s Not All Lip Gloss and Boob Jobs – Misconceptions about marketing to women
We specialize in marketing to women, making a difference in categories where women as the audience is an afterthought, or at the very least, not the focus.