Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.

I believe the seamless integration of traditional PR with paid placement is where we’re headed and I’ve started to call the practice, marketingpr (all one word, lowercase). As I immersed myself into preparing for our presentation I was finally able to define for our agency what I believe is an emerging discipline.

The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.

Wax for the Cure – This weekend, Knoxville’s European Wax Center is hosting a live remote and offering a promotion to help raise awareness and funds for the fight against breast cancer.

Three Reasons ‘Sparkle’ by Richard Simmons Resonates with Women – I had the pleasure of working with Richard Simmons on publicity for the recent launch of his ‘Sparkle’ by Richard Simmons jewelry collection at JTV.

From budgeting advertising to managing press, European Wax Center had less than a month to build buzz surrounding its grand opening Premiere Week. Marketing to women is our expertise, and we were ready to get to work on some new ideas.