Why You Need to Utilize Micro-Influencers
The influencer-marketing fad has shifted to a group of influencers that are proving more influential than traditional celebrities: micro-influencers.
The Most Influential Consumers are on a Platform You Didn’t Expect
Podcasts don’t have as large of a reach as Instagram or Facebook, but their audience is smaller, more targetable, and most importantly, influential.
Design Trends: Should you follow them?
New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color. What exactly can a trend entail?
Now Trending with Millennial Moms
Millennial moms are increasingly diverse and reaching them can be a tough nut to crack. Here are some common trends in their consumer behavior.
Four Steps To Ensure Your Business is Prepared for A Crisis Situation
In the internet era, avoiding a crisis is becoming an increasingly unlikely wish. When an emergency situation does hit, failing to prepare is preparing to fail.
Pros and Cons of Celebrity Endorsements
Can celebrity endorsement work? Yes. Does it always? No. But, there are times when they can be an effective tool in a marketer’s tool belt.
The Beauty of Minimalist Design: Three Reasons Why it Works
Companies tend to want to include every detail in an ad. Too many details create a visual haystack that viewers have to pick through to find the needle.
Get the Most Out of Your Instagram Posts
Instagram has become a powerhouse for social media influencing and brand recognition. How does your brand stand out among its 700 million users?
Loyalty: The Early Brand Gets the Worm
Not only do teenagers influence most of the parents’ buying decisions, they exhibit brand loyalty. Teens barely have an income – so when does this brand loyalty start?
Three Myths About Millennial Moms
Millennial Moms are a tough nut to crack, but if you can reach her & convince her to buy with excellent consumer experience, she’ll tell everyone she knows.