Pros and Cons of Celebrity Endorsements
Can celebrity endorsement work? Yes. Does it always? No. But, there are times when they can be an effective tool in a marketer’s tool belt.
The Beauty of Minimalist Design: Three Reasons Why it Works
Companies tend to want to include every detail in an ad. Too many details create a visual haystack that viewers have to pick through to find the needle.
Get the Most Out of Your Instagram Posts
Instagram has become a powerhouse for social media influencing and brand recognition. How does your brand stand out among its 700 million users?
Loyalty: The Early Brand Gets the Worm
Not only do teenagers influence most of the parents’ buying decisions, they exhibit brand loyalty. Teens barely have an income – so when does this brand loyalty start?
Three Myths About Millennial Moms
Millennial Moms are a tough nut to crack, but if you can reach her & convince her to buy with excellent consumer experience, she’ll tell everyone she knows.
The Importance of Online Reviews to Your Business
Ninety percent of consumers read online reviews before visiting a business. Businesses should be looking to convert satisfied customers to be online reviewers.
CEO Kelly Fletcher Receives Gary McCormick Lifetime Achievement Award
At this year’s PRSA Volunteer Chapter V Awards, our CEO Kelly Fletcher was presented with the honor of the Gary McCormick Lifetime Achievement Award.
The Future of Digital Marketing is Video Marketing
Digital marketing has become essential for nearly all marketers. The future of digital marketing is now, and it’s leaning more and more toward video marketing.
Improve Your Corporate Social Responsibility
Consumers are searching for businesses that set themselves apart with sustainability and responsibility. So how is corporate social responsibility achieved?
How to Plan the Best Event for Your Organization
It’s one thing to throw a good event, but its a bigger task to throw a great one. Here are three ways to make sure your event reflects the organization’s goals.