Crisis Communication Lessons From the United Airlines Fiasco
In crisis communications, damage control is more about perception than information. United Airlines is finding that out the hard way.
Influencer Marketing is the New Black
Nearly three-quarters of millennials are using ad-blocking software. Businesses are trusting digital personalities to tout their products as a result.
Pictures, Posts and Purchases: Marketing on Instagram
It’s projected that 71 percent of businesses will have an Instagram account by the end of this year. Why? Brands are starting to follow their audiences.
Who is She? The Diversity of Female Consumers
Some marketers slap pink on a product and term it “marketing to women.” Advertisers should know not all female consumers are the same. We breakdown audiences.
Travel Economy: Three Ways to Reach Female Customers
CEO Kelly Fletcher gives three tips on how to take advantage of marketing tourism to women, who make around 80 percent of travel decisions.
What’s Next in Social Media for Marketing?
Laura Mansfield examines the current times of marketing. She reflects on the state of social media – where we’ve been and where we’re going.
Three Keys to Executing a Kick-Ass Co-Branded Partnership: Shop LC and Zang Toi Partner for NYFW
Shop LC partnered with Zang Toi for a successfully co-branded project. CEO Kelly Fletcher expands on how this success hit New York Fashion Week.
Go Girl Designs Drives Sales Through Influencer Marketing Campaign
Fletcher’s client Go Girl Designs saw a blast in sales through social media campaigns and influencer marketing. Bloggers and social media engaged the audience.
Heartstrings and Headlines- This Year’s Super Bowl Ads
Was the 2017 class of Super Bowl ads full of commercials or politics? Senior Account Executive Chris Martin dissects the good, the bad and the ugly of the ads.
2017: The Year of Snapchat Marketing
Snapchat is a huge social media platform that businesses are taking advantage of. Here are ways you can use Snapchat to bring attention to your company.